The public sentiment regarding the US-EU trade deal is overwhelmingly negative, with widespread feelings of betrayal, humiliation, and dissatisfaction directed primarily at European leadership, particularly Ursula von der Leyen. Many commenters perceive the deal as a one-sided capitulation to US demands, highlighting significant economic disadvantages for the EU, including a 15% tariff on European goods versus zero tariffs on American imports. There's a strong call among citizens for boycotts of US products and a reevaluation of US-EU relations due to fears of diminished European autonomy and stability.

Ursula von der Leyen

EU Commission

US Government

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DeltaBot

I can't believe this still has to be said, but tariffs are paid by the importer. So when Trump puts a 15% tariff on European goods, that means that American companies have to pay what amounts to a 15% sales tax on anything they import from Europe. How is that "winning"?

Parzival_1775

&gt; I understand that this was only good for the US. 

It definitely isn’t good for the US.

The US imposing a 15% tariff on itself in exchange for the EU… doing what it was going to do anyway… does little but harm the US.

Trump is imposing a tariff that US customers will have to pay, and the EU is agreeing to buy a certain amount of US goods without tariffs. But the products they agreed to buy are things they were likely going to have to buy from the US anyway, like LNG and aircraft parts and military equipment. 

Of course the EU doesn’t want to impose tariffs on itself when purchasing the things it wants. 

It’s the same sort of “deal” Trump is making everywhere else. A massive regressive tax on American consumers in exchange for countries… doing what they were already doing. 

Raising tariffs is not a good thing for the importing country. It means your costs go up. It’s protection money you’re paying the government for nothing.

All it does is make your citizens pay more, and make your exports less competitive. 

Due_Satisfaction2167

President Trump is violating a lot of previous trade agreements for these negotiations.

Others have explained to you how tariffs work and that they are a tax that ultimately impacts US consumers. 

But, I think its important to add that the longer term impact of this will be that doing business with the US is inherently riskier.  That risk will add to costs that we pay, investments that are made here, and what materials that our companies will have access to.

The US government can't micromanage all of that efficiently.  There's a reason the government doesn't run the whole economy.

The government getting a few high profile promises of purchases isn't enough.  Its a good PR move by them.  But, in the long term, a predictable government makes investments go to better places for US interests than a whack-a-mole government managed trade demands upturning the table every few years.

huntsville_nerd

As others have noted, the tariffs are just going to be paid by the American consumer. So it's basically just a sales tax on regular Americans that will be used to, at best, justify tax cuts for the billionaire class. At worst, the new revenue will end up in some kind of Trumpesque slush fund and will be completely wasted/grafted away.


The best argument for trade barriers is to protect US jobs/industries. What US jobs/industries were offshored to Europe and how will the new sales tax bring them back?

n00chness

You have accepted the false premise of the tariff deals.    The reason every economist is against them is because they harm both countries.   

There was no winning, sure they got some numbers that imply it’s worse for the eu, but it is going to make life here in America worse and more expensive.    That’s not winning.  


Additionally I would caution that just the numbers is not the whole of the game and you would have to know a hell a lot more about the economies in both countries than I do to properly judge which one the deal favors.   Which goods are tariffed matters a lot.  

mattyoclock

America people and businesses are still paying 15% more for goods and services from the EU, compared to very low tariffs from both sides before. 

Another fun part of the deal is that it keeps 50% tariffs on steel, but cars fall under the 15% tariff section, so instead of building cars here and having to pay more for steel, it makes more sense to build the cars in EU (and Japan, similar provisions) and import them in to the US. Big win for US car industry and autoworkers /s.

Fundamentally Trump took a fine situation, planned to make it terrible, and is claiming a major win for keeping it only at somewhat bad.

Jakyland

Tariffs are a TAX on Americans.  We fought a revolution 249 years ago because a tyrant was imposing tariffs on us unilaterally.

Dingo6610

Trump "won", everyone else lost. Free trade is a proven model for growth in all participating countries, as it is not a zero sum game – something Trump hasn't understood, as it does not fit his mental model of the world.

IshmaelEatsSushi

Note that the stock market got set back about 10% to do this, and it is only now rebounding to pre-Trump levels. Increasing instability for the sake of getting "good" deals is not a success.

ValuableHuge8913

avocadosconstant

Why did you ignore permanent tarrifs on European goods US consumers will now pay for?

pickleparty16

But it's not good for the US citizens, they are the ones eating the 15% tariffs, no one else is.

orakle44

&gt;America-first strategy, where the US improves and everyone else in the world does worse, that's a "success" for those of us in the United States, I suppose

America's standing in the world is described as an "economic hegemon." What this means is that America is so dominate in the global economy that it sets the an entire international economic rules and norms. What this means is that a global order governed by rules that we set means our interests are best protected by multilateral agreements. When Donald Trump weakens those global orders with what he's doing, it's heavy casualties of a "trade war" before any deal is even negotiated yet alone "won." 

Just examples of where this benefits us: the threat of US economic sanctions impacts the decision-making of entire countries. Yet - what the America first policies have done is encourage our very trading partners to find alternatives to the US. [https://www.nytimes.com/live/2025/03/27/business/trump-tariffs](https://www.nytimes.com/live/2025/03/27/business/trump-tariffs)

Another example is that it means almost all of world trade is done in dollars. This built-in demand for our currency permits us to borrow cheaper - but, the lack of demand for the dollars has shown a sharp decrease. [https://www.marketplace.org/story/2025/07/02/why-has-the-dollars-value-declined-by-ten-percent-this-year](https://www.marketplace.org/story/2025/07/02/why-has-the-dollars-value-declined-by-ten-percent-this-year)

A world in which we used to have nearly free trade has been replaced with tariffs and a dollar that is -10% YOY and dropping. 

Where economics and military collide - when you buy US-based military equipment, you're double beholden to the US policy. Because all the service and parts to keep the machines operational can be turned off. Canada the the EU are creating pacts to do trade amongst themselves, killing US industry. That's why EU based defense contractors have their stock prices nearly doubling. 

Where this creates a tipping pint is that the US has been deficit spending for a long time. In fact, the big, beautiful bill will make the US have 200% debt to GDP by 2050 - so any future crisis will be really expensive or really bad. The next 2008-like recession, the next COVID-19, the next 9/11, etc., will have way less tools for us to solve because of how the devaluation of the dollar and increased borrowing costs create a double bind for us.

HazyAttorney

The EU cannot force its constituent nations to buy from the US so that part of the agreement is entirely toothless (except it is reflecting ongoing divestment from Russian energy and NATO increases). 

m4nu

If you're truly progressive, you should already know that Trump has only "won" in his tiny little mind. The American people writ large are the biggest losers in this presidency.

rjtnrva

These tariffs are really not as simple as good or bad, they do the following:

1. Promote certain American industries that were out outcompeted by foreign industries (a lot of these are material manufactures, but not so much in regards to the EU, which is largely luxury goods).

2. Hamper certain American industries that were reliant on cheaper imports (which are now comparatively more supplied by expensive American companies).

3. Make goods more expensive for American citizens.

4. Supply American citizens jobs in industries related to point 1.

5. Lost American jobs in industries related to point 2.

Now this is obviously a mixed bag, it might be good overall, it might be bad overall. But if someone is quick to claim one or the other then they simply have an axe to grind. For someone living in the Rust Belt it is very good, for someone living in California it’s not so good.

YouJustNeurotic

The US and EU trade around 2 Trillion in goods each year. In the old arrangement, the US ran a trade deficit, meaning more goods came into the US than left it. So, we were, on the whole, trading dollars for useful goods. The US can make dollars from thin air, so this was good for us. Now, EU goods will cost more for Americans, the deficit will disappear, and we've damaged our long term trust with a strong trade partner. Nobody has won. The dollar is weaker now in Europe, Europe is divesting in the US so nobody will buy American long term, and while Trump can now say he's won, the long term cost is way higher than the couple hundred billion he's bragging about.

cheeseitmeatbags

Trump bullied his way into a "win". The optics look exactly like that and I think to deny that would come across as partisan rather than objective.

But it's a win predicated on Trump's world view that tariffs are somehow good. The end result is that goods from Europe, Japan, China, and the rest of the world now simply cost more for Americans.

Beyond that, this approach certainly doesn't garner any goodwill with the nations on the other end. Long-term will this be a "win" for America? Or will it stir up animosity and a desire to decouple from the United States?

So we'll see. Trump got to implement his grand theory of the world. He now owns what happens.

Bodoblock

He did. Anybody who says otherwise is stuck in their ways. 

The 15% tariff sucks for USA citizens but otherwise the EU got bent over a barrel and Redditors are so dead set on hating Trump (which I get because he’s a piece of shit) that they refuse to acknowledge that he won this.

Another_Road

This is a tax on the American people at the cash. So you’re not getting income tax but you still pay a tax with your disposable income! So no it’s not a win. We just hate America more and I for one, refuse to spend a dime of my tourist dollars is such a selfish country.

tappatoot

What is clear : 
1- Trump is an excellent salesperson, give him a pen &amp; he will deport you 😅
2- Europe has no backbone, you can literally see her hand shaking. 

I will wait for the official agreement, as one thing a i'm sure of is Europe bureaucracy is on another level.

SafeCheetah1350

I guess if your idea of winning is US citizens paying 15% more for goods from the EU and EU citizens paying nothing extra for goods from the US.

You do understand that its not the EU paying the extra money right?

wannacumnbeatmeoff

This is the question of someone who doesn't understand tariffs. I. E. Trumps target audience.

If you think raising taxes on yourself by 15% is a win....

yIdontunderstand

An increased tax would only ever been seen as a "win" by a trump supporter so I'm having a hard time with the entirety of your argument.

OnlyFiveLives

Do you think there was already a trade imbalance though? And the tarrifs created a more level trading situation?

Delicious-Carpet-681

Tarriffs are a tax added to trade. If Europe is selling a product for $100, they have to pay $15 dollars to the American government. ln order to make the same amount of profit, they'll be forced to raise the price.

Tariffs are meant to discourage importing: If the US and Europe are both making the same good at the same price, there's no reason for the US to buy from Europe and pay the extra tax when buying American is cheaper.   Buying American keeps all $100 in the US economy, and even if you buy from Europe anyway $15 dollars of taxes get paid to the US government. 

The first problem with the tariffs is that American goods are somewhere between 20% and 50% more expensive than importing from Europe, so even with the tariff European goods are still cheaper. The tariff might discourage spending in general due to higher prices, but there's still not a financial incentive to buy American.  This means it's effectively just a 15% tax on Americans.

The second thing that Tariffs are meant to do is encourage American industry. Building new factories in the US doesn't make sense if it wouldn't be enough to undercut $100. We know that's the case because the factories aren't already built. If it would be enough to undercut $115, there's now a financial incentive to build new factories in the US, which would correct the first problem in addition to making more jobs in the US.

The problem is that even if Trump never removes the tariffs (which is questionable), building a factory takes more time than Trump has left in office. The next president to replace Trump, whether they're an R or a D, can just drop the tariffs to immediately make the prices in stores drop (and to 'win' against Trump if the new president didn't like him). If they do, then the half built factory becomes useless.  Considering how likely it is that the tariffs get removed, building a new factory that relies on those tariffs is incredibly risky.  It's not worth the risk when you can just raise prices to compensate for the tariff.

In other words, in order for the tariffs to do anything positive for the US, they'd need to either be at least 20%, or there would need to be some kind of guarantee that they will remain in place long enough to make a return on investment in new factories. Instead, it hurts the consumers of the products and the European businesses that sell them.

lakotajames

Even if one accepts every premise of your argument (and I think you should listen to others on this thread about those points), it is only "good" in the short term. Any deal that Europeans see as a bad deal will harm US-EU relations and give rise to angry, reactionary movements in EU politics. This is a wedge between Western democracies that is actively being exploited by our adversaries, namely Russia and China.

Edit: Here is an article showing some of what I'm talking about: [https://www.ft.com/content/d974c264-a3ac-4fdc-a9e1-8f95b49e8bf0](https://www.ft.com/content/d974c264-a3ac-4fdc-a9e1-8f95b49e8bf0) The main perspective I'd ask you to consider is to shift focus from how Trump sees the world, as a zero sum game where if you, on the other side of the table "lose" then I must therefore "win." In more cases than not, deals can and should actually be mutually beneficial, where "win-win" is the desired outcome. If the other side loses or feels like they lose, then sooner or later they're going to try to get back at you. In international trade and politics, that is a bad thing.

rollem

A strategy in which the US improves at the explicit cost of the whole world is a bad thing though. Surely you agree as a progressive? 

Also, have you considered if it’s good for our standing in geopolitics?

Nrdman

True, but tariffs are also effectively a hidden sales tax on a desperate attempt to reduce the deficit on the backs of regular people while corporations the rich still pay almost nothing in taxes.

Masterthemindgames

I find it fascinating. Every statement that was made in the past was a lie. But every new statement that comes out everyone believes.

It's the EU it takes them 10 years to agree on a date to start talking about setting a date for the first meeting.

1UpUrBum

So they accepted a tariff and lined his pockets. Stocks gonna rip. Huzzah.

WYLFriesWthat

A lot of these investment promises are something that are already happening so effectively nothing will change. This might also take months or even years to come into effect since this actually needs to go to EU parliament and all countries need to agree to it which might not happen and then you need to renegotiate. This deal is just starting template for the actual deal.

Beastrick

Golden years. Buy more stocks. Ignore the noise.

International-Fun921

I don’t get it. Seems like the “deal” just spelled out trends that were going to happen anyways?

I guess certainty is the real win here.

weasler7

jmalez1

For all the fan of Seinfeld: “it is a deal about nothing”

Typical_Breadfruit15

Based on the released information it's been priced in to most industries. You might see bumps in energy stocks but the entire "investement" seems to mainly be for guns, ammo, planes, etc and has pretty much zero timeline or solid details and none of the other "deals" has really moved the market substantially. 

It'll likely further depresses the wolrd economy as things get more expensive and may spur additional anti american sentiment in the EU.

chronoit

Every time Trump celebrates a tariff deal at 15%, he is celebrating taxing Americans more.

Tariffs are taxes that Americans pay.

Fuckaliscious12

Trump Illegally Usurps Congressional Authority and Taxes Americans. 

Fixed the title.

K4rkino5

It's a framework, not a trade deal. It typically takes the US about 1½ years on average to negotiate a free trade agreement (FTA) from initial framework discussions to agreement on terms, but the process to fully implement and ratify the deal. And so far that's all this administration has accomplished in these deals.

baby_budda

Yeah, there's noway the 27 accept that deal lmao.

People tend to forget that Von Der Leyen isn't able to do whatever (and thank god) the fuck she want. She can "strike a deal" with Trump whenever she wants. The EU will still have to vote to accept it, and most countries wont accept this. Even more than just this, she's talking about the EU buying more american energy... The EU absolutely cannot enforce any members to buy ressources from a specific trade partner. That's not how it works. 

So IMO, only the 15% tax will pass and everyone will give the finger for the 1.5T. and since you need all 27 to accept, you can be assured that it definitely wont.

Gaytrude

EU dose not move that fast, even ever, it will be 10 years before they will reach any consensus, hell, they are still buying Russian gas products so by the time they get around to it something else will take center stage

Trump supporters think the deal is great, Trump haters think this is either a nothing burger or the start of WW3.  I'm willing to bet which way Reddit will lean.

In reality, the terms of the full deal havent been release yet so anyone stating they know anything is just exposing their bias.

ranman0

Unless I’m misunderstanding, Europe basically got bent over? LOL. Exception for aircrafts and chemicals (German and French sweetheart deals). Other than that, 15% tariffs in most of their exports AND they build an energy reliance on the US… and to top of it have to invest hundreds of billions in the US?

Glacius013

As Americans we get a tax increase on imported goods and somehow it’s call a deal?

HighFreqHustler

By the time us mortals find about it, it has been priced in already. This applies for any stock usually 

shabuboy

So as a consumer, I get the pleasure of paying an additional 15% tax.  Sounds like a total win for me!  /s

mn540

careyectr

PaleontologistOne919

Def not priced in. Big fat green day tomorrow. Reddit in shambles

xxPOOTYxx

itsallmeaninglessto

It was definitely priced in the second the deal was announced.

onepanto

Acrobatic-Bar-3621

Aevykin

The biggest parts are the 15% tariff and a level of certainty. The rest is just negligible if I'm being honest. EU tariffs before were very low so reducing them does nothing. As for the investment "committments" I think they're just at best rewrapping preexisting plans as a "concession". The EU already buys alot of energy and military equipment especially post Ukraine, and if this deal is anything like the one with Japan it's likely the details are very vague and may not even be a true committment. Trade wise this is likely not gonna lead to a return of US manufacturing since the EU wasn't the biggest reason why it left. 

Once again if you're a US business hoping for a 0% tariff deal, that's just not gonna happen. It's a baseline 10%-20% for the next few years so you either eat that or pass it on to consumers.

Armano-Avalus

[deleted]

ASML should see benefits following this deal.

ReceptionFantastic25

Damn we fleeced the europoors i gotta eat crow on this one

dankestmaymayonearth

So no pullback on Aug 1st? I'm 85% cash right now anticipating a pullback.

CarbonGTI_Mk7

Empathy? I know you don’t care about people who need pharmaceuticals, but insurance will go up even if you don’t need them as they will have to pay more for those products.

You'll see a small bump, but it was priced in.

I think if anything EU stocks are the ones going to pop most

Fuskeduske

It’s the yugest deal. Nobody deals better.

“It’s a very powerful deal, it’s a very big deal, it’s the biggest of all the deals,” Trump said Sunday alongside von der Leyen.

Totally bigly

Lumbergh7

The deal is US has a tariff of 15% on most eu stuff? Are they tariffing us goods?

What was the US tariff on EU goods last year?

750B in energy? Over how many years? US exports less than 200B total, and EU import and use of these products have been dropping substantially.

Few-Asparagus-8570

ExcellentWinner7542

If you go to one of the European subreddits people are furious about this deal. The feeling is that the deal is terrible for Europe. They have to buy Billions of dollars worth of energy from America and also Billions of dollars of  Military requirement.  Yet in the American subreddits, it is being touted out the bad deal for America. So does that mean the deal really is bad for everybody?

ThickGur5353

Well, most of it has been priced in, market sentiment is relatively stable, i think there could be still some room for growth, but limited. If it is a medium to long-term investment, it is worthwhile maybe.

ammar_zaeem

Cnbc is currently spinning it as a massive trade deal this morning but it sounds terrible to me. Probably higher gain only due to certainty rather than it being "good".

Investoid

In my experience, If both sides don’t like the deal, it’s a good deal.

Careless_Structure32

Market is up today. This was partially priced in because once Japan got the deal, everyone else expected Europe to get the same deal.
Let's not forget that 15% is still an awful lot. 


The biggest advantage of the deal is that it clarifies the situation and dispels the fears of possible higher tariffs and trade wars (which was also priced in)


So in the short run stocks go up. In the long run, the European economy suffers because we effectively got nothing from this deal. 

SpecificAfternoon134

Best deal maker they say. Best deal best everything. Everything is the best🤣

Significant_Yak_1108

The markets aren't rational. Anyone pretending they are at this point is either stupid or broken.

PraiseCaine

This was a nothingburger even by Trump standards.

Based on the way the market is reacting overall...I'm getting the feeling that the myopic bull market is losing steam and the reality of what's going to hit America is starting to seep in.

NoOneStranger_227

pastramiandpickle

Folks really enjoy paying more post-deal, eh?

CallmeKahn

I’d be patient and build my cash position right now. The recent bull run just doesn’t feel right to me. 

Feels more like a trap for retail investors (dumb money). 

When the trap is sprung is anyone’s guess though.

East1st

trustmeep

Meanwhile American car dealerships are closing their doors at a record pace. People aren’t buying. Wonder why 🤔

Away-Combination-162

Man. Reading these comments, it’s true what they say. Reddit is a cesspool of ignorant people who don’t really know what they’re talking about, but since everyone one here seems to agree with each other y’all feel validated.

It’s ok to admit you’re wrong every so often, y’all.  It keeps us honest.

Exotic-Mistake-9511

Hey look! Another 15% import tax that will be paid by US citizens. Poor people will be more negatively affected by them, like all tariffs. 

Trump is turning the US into a third world shithole country like he rails against all the time.

DjCyric

Goods are still going to cost more. US companies may make more money or less overall depending on if consumers keep buying or not with the price increases. Inflation should be expected to remain higher for the future so rates may be steady for the near future. Questions remain about the full details of all the trade agreements as well as fallout from other countries.

AnyCardiologist299

Hahah risk on baby looks like the nay sayers get wiped out agaib lol

chopsui101

&gt;This is the largest transaction in the history of our country. These countries are calling us up, kissing my ass. They are dying to make a deal. 'Please, please, sir, make a deal. I'll do anything. I'll do anything, sir.'

Trump, April 2025.

&gt;It's a very powerful deal, it's a very big deal, it's the biggest of all the deals

Trump, today.

So, in 4 months nothing changed, we kissed his ass and we let him humiliate us. Good job!

Naso_di_gatto

“The United States and European Union struck a trade agreement on Sunday locking in a 15 percent tariff, days before Donald Trump’s deadline to do a deal or face tariffs double that level.

Trump, speaking after meeting European Commission President Ursula von der Leyen at his Turnberry golf club in Scotland, announced the deal to U.S. reporters.

He said the EU will agree to purchase $750 billion of energy and will agree to invest $600 billion more than planned in military equipment and opening countries to trade at zero tariff. 

The tariff rate applying to imports from the EU would be 15 percent, with the same rate applying to cars. Pharmaceuticals will not be covered by the deal.” - Politico

Crossstoney

"15% tariffs, buy 750 billions worth of energy and invest 600 billions in USA, while EU get nothing"

Deal of the century, the people who said EU is just the lapdog of USA were right

D3niel1

So we cannot invest even 500 billion in ourselves but lets give Trump nearly 1.5 trillion? How about invest in Europe and stop taking it up the ass..

TemuBoyfriend

This is sickening... Tough words spoken, spineless reaction to a rising autocracy that seems to be getting away with everything so far.
Von der Leyen should resign.

NorthNo6908

&gt;Trump, reading from a paper, said the EU will agree to purchase $750 billion of energy. It will also agree to invest $600 billion more than planned in the U.S. 

Thus, the extortion was a success. See you in three to four months when the next demand comes up.

They have still not learned a fucking thing about dealing with Trump.

MercantileReptile

Master__of_Orion

It doesn't sound great for the EU but it looks even worse when EU officials were saying the UK deal was bad and they'd get better

They did not

kasvipohjainen

The strongest argument for the EU always was that we'd be one of the biggest economies in the world and could be tough on trade.


All I've seen is EU leaders accept the shifting goalposts 3 times while putting up a massive bootlicking show at the NATO summit. I'll never forget this spineless performance. 


We're paying up for Ukraine, have to increase defence spending by 1,5%, and accepted that all of our exports to the US are now 15% more expensive while they have unfettered market access. It sickens me.

Decimerusi

Dam she folded like a cheap plastic chair

Tunnelman82

So US places 15% tariff on all EU goods and we spend 600 billion on their weapons + all the other things? Doesn't seem we got anything out of this. 

Chinese and Russians are correct when they see EU as Americas vassal state.

EuroFederalist

We knew it was coming, but what the fuck...

How is any of this fair? And what about the digital service tax?

vampyr01

what is in the deal for us europeans? If I read that correctly the US slaps our export with 15% and we pay them billions in return? Are the completely insane to accept that? Europa nicht der Leyen überlassen...

nontheidealchoise

The deal will still need to be approved by all Member States... And thank god because this is *fucking EMBARRASSING*. Everything at 15% while steel and aluminum keep getting tariffed at 50%, and no tariffs on EU products with a promise to buying billions in energy from the US. The article compares it to Japan but with Japan the 15% tariffs are RECIPROCAL.

It seems that this translates to: "screw the EU in the ass as long as you don't tariff pharmaceuticals". Now guess which country in Europe has the biggest pharmaceutical companies?

Queen Ursula indeed. She would do anything to keep in power and secure a nice retirement, heh?

Meinos

Total capitulation, embarrassing, though i don't understand, isn't the EU an economic bloc made also to deal with shit like this and give more leverage? If they can't the EU literally failed in one of its most important objectives

Thunder_Beam

A new trade agreement between the U.S. and the EU introduces a 15% tariff on EU imports, aiming to prevent an all-out trade war.

US-EU Trade Deal

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What the people want